PENGUIN RANDOM HOUSE
About the Client
Penguin Random House, a leading publishing and distribution in Spanish company, is part of the international group Penguin Random House, founded on July 1, 2013 following an agreement between Bertelsmann (53% stake) and Pearson (47% stake ) to merge their respective companies dedicated to editing: Random House and Penguin.
The aim of Random House is publishing books for all readers, of all ages and in any form-whether paper or digital audio- in all countries where it operates: Spain, Portugal, Mexico , Colombia, Peru, Chile, Argentina, Uruguay and the United States. In addition, the publishing group exports and distributes its titles in more than 45 countries in America, Asia and Europe. And thanks to digital book, our titles are available in all Spanish-speaking territories, Europe and North America and the rest of the world through global digital sales platforms.
The Solution
Designed and implemented a datamart to integrate, control and monitor the international sales, distribution and marketing activities. Developed agile visualizations, reports and dashboards for the different levels of the organization.
Technologies
Microstrategy as a BI platform.
